How do YOU choose????

Custom photography is the way to go these days when it comes to having your family photographed.  When I was little it was just the Big Box Stores available and a few local photographers.  Now every where you turn there is a custom portrait photographer, it can definitely be a little overwhelming to choose one that is right for your family.  I know how I find my photographer, but as a photographer myself it is fairly easy for me to know what I am looking for.  So if you could help me understand from a non-photographers perspective what is MOST important to you when choosing that person you will be sharing your life with and to capture your most treasured moments.  Thank you and I look forward to seeing the results.

WHERE DO YOU FIND YOUR PHOTOGRAPHER?
WHAT IS MOST IMPORTANT TO YOU WHEN CHOOSING YOUR PHOTOGRAPHER?
HOW ARE YOU LOOKING TO DISPLAY YOUR IMAGES?
PRICE RANGE TO SPEND FOR SESSION